Another critical role is to have a managing editor. This person acts as a content team lead and ensures all of the content you produce meets your brand style and quality guidelines.
Tony Monisse of Brentnalls says, “Find the best content managing editor/team leader.
The content managing editor is also the team leader. So find someone who pays attention to every small detail in an organized manner. The content managing editor should be able to project the vision on to the writer and get the best write-up in return.”
Another key role is content or SEO strategist.
“Hire a strategic thinker, who can also write,” says Anthony Gomes of 18squared. “Their job is to plan the content based on the theme. Make sure to repurpose your large content into smaller pieces like blogs and infographics that can be shared in nurture campaigns and social media.
“Like a lot of things in marketing, the key to a great content team is agility. You need to be able to plan, build, design, and then scrap and start over if, for example, your eBook isn’t generating clicks.”
